My role as a citizen

I think I may be falling down in my role as a citizen.  I am definitely not jumping up and shopping for the "exciting" brands that I should be. And it's not just shopping, I should be buying and, well, let's face it, I'm not.

Here's what I think about some of these brands that I am missing out on.

• Abercrombie and Fitch -  Didn't they used to make actual sporting equipment?  Fishing poles and such.  Before they got into the soft porn business.  Sort of like Eddie Bauer before they cut up canoes for display cases and actually sold canoes.

• Hollister - Isn't that an actual town near Salinas?  The first Hollister shirt I saw was in Europe.  I asked the wearer if he was from there and just got a blank look.  Maybe I am behind on these things.  Hollister to me has the image as above
• Paul Frank - Having a stupid/cute monkey on a tee shirt is a nice idea.  Although now that I actually recognize it my daughter tells me it's so "years ago".
• South Pole - OK, so those clothes will obviously never be useful if you are anywhere near the pole so why pretend?  Or am I missing something completely, like here?
• Mephisto - Does the Devil have a brand of shoes?  Good for walking on hot lava perhaps?  

According to the website below, South Pole is rated as making you feel powerful.  Hello people, these all just made up attributes to sell clothes.  These attributes are a complete miss with me.  South Pole is just a sweat shirt that says that on it.  I guess I am missing the hours of ads and images that will build up the image in my psyche.  My loss, I guess.

Brands taken from this list that you can sort their attributes.  Enjoy.