Wednesday, December 4, 2013

Marketing newspeak

Yesterday while looking for something else, I walked by a pet store in our local mini mall.  I noticed a display for rawhide dog chews.  The caption "Free range grass fed bison".  Aren't these terms just becoming a little meaningless? 

In the local paper this week they had the requisite list of gifts for the person who has everything, which is code for ridiculously over priced.  One listed item was a wooden child's toy that was made from:  "Postindustrial recycled wood residuals".  Don't you just mean scraps?

 Not to worry though, all the items on the list are: "local, sustainable and artisanal".  So how come no one is blaming the huge increase of sardines in the Monterey bay on "Climate change"?  The whales and seals and dolphins are certainly enjoying it.  

And I am very glad that my sliced pastrami is "gluten free" thanks to Costco.

Whoever is making these code words as triggers to make me buy, it's just not working.  I know there's no gluten in pastrami and I don't give a damn that my dogs chewy thing came from a free range bison.  So knock it off, you're making me crazy, in a sustainable way, I'm sure.