Today's I-idiot

Getting on the elevator today at the 5th and Mission garage I thought to myself "5th floor, back side". So I pushed the button labeled "5". Next to me the latest in hipster idiots was looking on his i-phone for the picture he had taken of the floor number when he parked his car. He showed it to his friend, "See 4th floor, B".

I suppose since his brain has lost the ability to think or remember anything except what Steve Jobs wore at last year's MacWorld there was a need for a crutch. $400 ought to do it, a device to remember where you parked your car. BTW, Steve Jobs always wears the same thing at these events and Apple is no longer associated with MacWorld. Maybe those facts will eventually sink into our dude on the town's smallish cranium. In the meantime you can pay 99 cents to get an even more absurd way to find your car. G-Park.

In related news, the Winter Olympics has started in Vancouver. This time even though the events are being held in my time zone I will have little chance to see anything live. Only condensed consumerized advertising lead ins featuring U.S. athletes no matter how far down the standings they are as long as NBC has a touching story all fabricated and ready to show. In a breathtaking example of modern executive speak Dick Ebersol admits that the network will lose money, "but it's not because of the ad sales". So Dick, the fact that the crap you are producing doesn't sell ads, because it doesn't interest viewers, has nothing to do with it? NBC claims we actually prefer "prime time" replays.

You will be happy to know that Manchester United sold their 500 million pound bond issue so they can juggle their finances and stay afloat until the next crisis. They don't have any more Renaldos to sell and Giggs just broke his arm so there's likely trouble ahead on the field. Don't worry though, Fergie says he will clamp down as usual. What a nice guy.